A Podcast About Truth, Science, and the Future of Marketing

No Hype Podcast

No Hype is a podcast about truth, science, and the future of marketing, designed to help listeners cut through the noise, dispel misinformation, and affect positive change in marketing, technology, digital transformation, and data science.

Hosted by Neustar’s Allyson Dietz and Brett House – in conversation with assorted marketing experts – this podcast will bridge the gap between marketing HYPE and reality. Forget the fantasy, this is what you really need to know to do your job better and the steps to take to turn the latest insights into action.

Episodes

Shane McAndrew – Keeping It Real

Shane McAndrew, Chief Data Strategy Officer at Mindshare joins Allyson and Brett to reflect on what making meaningful connections with data really means.

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David Shiffman – The Sounds of Success

David Shiffman, Executive Vice President, Research & Analytics at iHeartMedia, speaks with Allyson about how audio became a core part of our lives and why it’s such an important medium shaping industry today.

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Lauren Fisher – To Identity and Beyond

Lauren Fisher, GM of Business Intelligence at Advertiser Perceptions, speaks with Allyson and Brett about the impact of privacy regulation and the pandemic on advertising, the critical role of identity as the backbone of first-, second, and third-party data strategies, and market perceptions of data clean rooms.

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Brian Stavis – Amazon’s Footprint, Build vs Buy, and Marketer’s Powerful Seat at the Technology Decision Table

Brian Stavis, Global Category Lead at AWS Marketplace, speaks with Allyson and Brett about harnessing the power of data to unlock amazing customer experiences.

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Angelina Eng - Advertisers, Take Note: You’re Not Adequately Prepared for Imminent Marketing Disruptions

Angelina Eng, VP of Measurement and Attribution at the IAB, speaks with Allyson and Brett about advertisers’ overconfidence in data deprecation preparedness, agency staffing reconfigurations, and the need for stronger measurement foundations.

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Brian Dunphy – For the Love of CPG: Consumer Choice & The Rise of Data-Driven Decisioning

Brain Dunphy, SVP of Catalina, speaks with Allyson and Brett about their mutual love of consumer packaged goods and the emerging trends for this industry.

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Fariba Zamaniyan – Real Housewives & the Realities of TV Advertising

Fariba Zamaniyan, VP of Advanced Media and Advertising at Xperi Corporation (TiVo), speaks with Allyson and Brett about how creative advertising has evolved in its delivery and targeting.

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Matt Spiegel - Precision Marketing, Phish, & The Future of Television

Matt Spiegel, EVP of Strategic Planning and Head of the Media Vertical at TransUnion, speaks with Allyson and Brett about everything from identity-enabled businesses to data utopias and the role shopability plays in the traditional set-top box.

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Brett House – Introducing No Hype’s New Co-Host

In this special episode of No Hype, Allyson welcomes her new co-host Brett House. Brett is a VP at Neustar where he's responsible for the product and marketing strategy of data, MarTech and analytic solutions.

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Joanna O’Connell – Forrester on Consumer Choice, Data Deprecation, Key Marketing Disruptors

Joanna O’Connell, VP and Principal Analyst at Forrester, speaks with Allyson and Devon about O’Connell’s path to becoming an analyst, how she finds her focus in a rapidly evolving world and the importance of asking higher order questions in order to carve a new path forwards.

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Mark Costa – Transformation of OOH: Why It’s Best Suited for Omnichannel

Mark Costa, Chief Digital Officer at JCDecaux, speaks with Allyson and Devon about how Costa made the unexpected move into the industry, how it has evolved since the pandemic, and why he believes the medium is best suited for omnichannel.

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Robert Stratton – When Worlds Collide: Neustar Reflections on Privacy, Data Science, and Analytics

Robert Stratton, SVP of Data Science at Neustar, speaks with Allyson and Devon about his expertise on privacy, data science and analytics.

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Lynn Schlesinger – How Trust Became the Focal Point of Publishing

Lynn Schlesinger, former CMO and newly appointed Chief Customer Experience Officer at Forbes, speaks with Allyson and Devon about her role of delivering growth by connecting with customers across the brand, and her experience of creating new surprises and bringing them to market.

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Jess Simpson – How to Avoid Data Strategy Overload: What the Heck to do First?

Jess Simpson, SVP of Global, Identity, and Technology at Publicis Media, speaks with Allyson and Devon about data trends, clean rooms, and how brands should carry on in the face of massive disruption and strategic overload.

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Rob McGovern – Retail Predictions and Why Amazon Won’t Take Over the World

Rob McGovern, founder and CEO of PreciseTarget, speak with Allyson and Devon about retail’s data problem and how retail marketers can turn pandemic-era challenges into a competitive advantage.

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Bill Michaels – What is the True Value of Our Data and Why is No One Talking About it?

Trade Desk’s Bill Michels, a product leader, entrepreneur and marketing location data guru, speaks with Allyson and Devon about some of the biggest issues impacting the industry in 2021.

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Wes Nichols – Is Multi-Touch Attribution Dead or Really Just Terribly Misunderstood?

Wes Nichols, investor and advisor, speaks with Allyson and Devon about some of the existential issues companies are facing in a world without cookies and confront the big question on our minds: Is MTA, or multi-touch attribution, dead?

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Allyson Dietz and Devon DeBlasio – The Trouble with Identity: Demystifying Consumer Data

In this premiere episode, Allyson and Devon break down consumer identity – one of marketing’s most misunderstood, confusing, and misrepresented topics – in terms even your parents will understand. They’ll also take a bite out of the hype around cookies and reveal what’s really behind those creepy ads that follow you around even after you make a purchase.

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