A Podcast About Truth, Science, and the Future of Marketing

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No Hype Podcast

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No Hype is a podcast about truth, science, and the future of marketing, designed to help listeners cut through the noise, dispel misinformation, and effect positive change in marketing, technology, digital transformation, and data science.

Hosted by Neustar’s Allyson Dietz and Devon DeBlasio – in conversation with assorted marketing experts – this podcast will bridge the gap between marketing HYPE and reality. Forget the fantasy, this is what you really need to know to do your job better and the steps to take to turn the latest insights into action.­

 
 

Episodes

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Transformation of OOH

In the eighth episode of No Hype, Allyson and Devon are joined by Mark Costa, Chief Digital Officer at JCDecaux where he's currently leading Out-of-Home (OOH) into the modern age.

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When Worlds Collide

Robert Stratton, SVP of Data Science at Neustar, joins Allyson and Devon to reflect on the connections between privacy, data science and analytics.

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How Trust Became the Focal Point of Publishing

Lynn Schlesinger, Chief Customer Experience Officer at Forbes, reflects on the future of publishing with Allyson and Devon.

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How to Avoid Data Strategy Overload: What the Heck to do First?

Allyson and Devon go deep with Jess Simpson, SVP of Global, Identity, and Technology at Publicis Media about data trends, clean rooms, and how brands should carry on in the face of massive disruption and strategic overload.

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Retail Predictions and Why Amazon Won't Take Over the World

Allyson and Devon talk with Rob McGovern, founder and CEO of PreciseTarget about retail’s data problem and how retail marketers can turn pandemic-era challenges into a competitive advantage.

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What is the True Value of Our Data and Why is No One Talking About It?

Allyson and Devon speak with Bill Michels, GM of Product at The Trade Desk, who shares his view that to solve two of the industry's most charged issues, identity and privacy, publishers and advertisers need to start with a more common sense, humanity-forward approach.

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Is Multi-Touch Attribution Dead or Really Just Terribly Misunderstood?

Allyson and Devon speak with Wes Nichols, investor, advisor, and founder of MarketShare, the marketing analytics company Neustar acquired in 2015. They examine some of the real and existential issues brands will face in a world without cookies and confront a big question on many marketers’ minds: Is MTA, or multi-touch attribution, dead?

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The Trouble with Identity: Demystifying Consumer Data

In this premiere episode, Allyson and Devon break down consumer identity – one of marketing’s most misunderstood, confusing, and misrepresented topics – in terms even your parents will understand. They’ll also take a bite out of the hype around cookies and reveal what’s really behind those creepy ads that follow you around even after you make a purchase.

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